I’m a VP Product / CPO-level product leader and founder (1 exit: MaxTax). I build enterprise-grade products in the most complex, regulated domains—multi-country payroll, HRIS/HCM, accounting and payments—and increasingly focus on applied AI: agentic workflows, automation, reconciliation/anomaly detection, and compliance-by-design systems that reduce manual ops and improve accuracy.
Building 0→1 products and scaling them to 1→N across markets
Shipping in regulated environments (tax, payroll compliance, HR, KYC/AML, PSD2)
Creating high-performing product orgs (hiring, coaching, systems, culture)
Turning complexity into simple, delightful user experiences
I specialise in products where accuracy, compliance and trust are non-negotiable—and where AI can remove huge operational burden when applied thoughtfully.
Agentic workflows that complete multi-step tasks across systems (with human-in-the-loop controls)
Automation that reduces manual reconciliation and customer support load
Anomaly detection and exception handling in payroll/accounting operations
AI-assisted onboarding & migrations (parallel runs, validation, data quality)
Guardrails + auditability for enterprise and compliance requirements
Payroll: multi-country payroll, gross-to-net, statutory compliance, time & attendance
HRIS/HCM: employee lifecycle workflows, benefits, permissions, admin automation
Accounting: bookkeeping workflows, self-employed tools, ledger-integrated experiences
Payments: orchestration, conversion optimization, risk, KYC/AML, open banking (PSD2)
Hired and built the European product organisation and launched native Payroll, HRIS, Time and Payments across UK, France, Ireland and Netherlands, including achieving ITSG certification in Germany. We grew ARR x5 in global markets with >70% attach rates of Payroll in the markets I built and expanded.
Expanded into 10+ markets, improving payment conversion to >90% (from ~50% vs cards) in complex markets including France, Germany, Ireland and Spain—across open banking (PSD2), bank integrations, and payments UX.
Helped grow QuickBooks in UK, AU, FR+ from ~600 to 3M+ paying subscribers, quadrupled NPS in the UK, and built key mobile and self-employed experiences.
Tasked with scaling, solidifying and growing U.K payroll offering with building an All-in-one experience with the Core HR product of HiBob.
Launched beach head in U.S with Payroll & HRIS offering, which is one of the fastest growing segments in HiBob
Built and scaled a fintech product to acquisition in ~3 years—end-to-end ownership across product, GTM, operations and outcomes.
Sales tax platform for Etsy and Shopify users in the U.K and U.S. Scaled to 15k paying users with 65% WAU in 6 months but Shopify released their own sales tax handling platform which killed this product. Learning, timing, focus on distribution from day 1, not 2.
Nanny Payroll & HR platform for U.K. & U.S. - Too niche, some moderate growth but required significant affiliate investment. Learning, don’t ignore affiliates from day 1, Parents with Kids using existing platforms (however backward and terrible they are) trust them than the new entrant.
I’m a builder who likes clarity, speed, and high standards—especially in complex domains.
Strong product strategy and ruthless prioritisation
Deep partnership with engineering (platform/API thinking)
Metric-first execution (OKRs, North Star, growth + retention loops)
Enterprise credibility (compliance, security, auditability)
Team-building: hiring and developing world-class PMs
CPO / VP Product / Head of Product roles in Payroll, HR Tech, FinTech, Payments, Accounting, Open Banking
AI-enabled workflow platforms tackling regulated complexity
Advisory / consulting for early-stage teams building in these domains